Hotels
Make every stay the start of the next
Connect Mews and apaleo with your marketing. Follow up after checkout and, where a holdout is set, see whether guests came back more often than guests you held back.
Venues that use Purple WiFi include…
These are Purple WiFi customers, not Purple Engage references.
What can a hotel do with Purple Engage?
Bring Mews or apaleo stays onto the guest record, start a journey at checkout and follow up with a post-stay survey. Mark birthdays and anniversaries, and include guests who use your restaurant or bar without staying overnight. Each night your AI team flags gaps such as new WiFi sign-ups with no welcome in their first week, and any follow-up it stages waits for you to approve.
- Hotel stays from Mews and apaleo on the guest record
- Journeys that start when a guest checks out
- A post-stay survey, with answers saved to the guest's profile
- Guests who use your WiFi without staying, known from their sign-ins
- Birthday, anniversary and sign-up anniversary journeys
How does Engage bring hotel data together?
Mews and apaleo send stays and guests into Engage, and every guest WiFi sign-in becomes a contact with a visit history. Each guest's timeline shows stays, visits, till spend, bookings, emails, texts, offers and surveys in one place.
- Mews: stays and guests in, with their marketing consent; guest updates and consent go back only to guests who already have a Mews profile, and Engage never creates one
- apaleo: stays and guests from reservations, each arriving unsubscribed because apaleo records no marketing consent
- Guest WiFi sign-ins with a visit history
- One timeline for stays, visits, spend and messages
How do I bring hotel guests back?
Start a journey at checkout: thank the guest, ask for a score, then send an offer for their next visit. Journeys can also start on a birthday or an anniversary, and stop as soon as a guest meets the journey's goal, such as redeeming the offer.
- A trigger for when a guest checks out of a stay
- Birthday, anniversary and sign-up anniversary triggers
- Offers redeemed with a staff PIN, a self-redeem countdown or the staff scanner
How do I know a campaign brought guests back?
Where a holdout is set, Engage compares guests a campaign was sent to with guests held back on purpose, and shows the extra share who came back to a venue, booked a table or bought at your tills, with a 95% range and takings for each group. Return visits come from a connected WiFi system. A/B tests say "Too close to call" when the range does not settle it.
- The extra share of guests who came back, booked a table or bought, against a held-back group, where a holdout is set
- Two to six sent emails compared side by side on opens, clicks, unsubscribes and complaints, with one marked best only when its 95% range is clear of the others
How does Engage keep guest consent in step with Mews?
Marketing consent recorded in Engage flows back to Mews, along with guest updates. Sign-up forms are always double opt-in and keep the wording each guest saw, and guests can choose topics, take a break or leave in a branded preference centre.
- Marketing consent sent back to Mews
- Double opt-in forms that keep the consent wording each guest saw
- A branded preference centre
Questions
Which PMS does Engage connect to?
Mews and apaleo connect hotel stays to guest records and campaigns. Other hotel systems can send data by CSV, CSV over SFTP, the signed webhook or Zapier, where the system can export it.
Why do apaleo guests arrive unsubscribed?
Because apaleo records no marketing consent, Engage cannot treat its guests as opted in. They can be emailed once they opt in elsewhere, for example at the WiFi login or on a sign-up form.
Can I market to guests who eat or drink but don't stay?
Yes, if they sign in to your guest WiFi or book through a connected system and have opted in. Their WiFi sign-ins become contacts with a visit history, on the same record as any stays.
Does Mews get the consent guests give in Engage?
For guests who already have a Mews profile, yes. Guest updates and marketing consent flow back from Engage, including a guest's own unsubscribe. Engage never creates a profile in Mews.
Turn stays into return visits
The free plan is listed at 500 credits a month, with unlimited* contacts and no card needed.