Pay for what you send, not for who you know

No. Contacts are unlimited* on every plan, including the free one. Purple Engage charges for what you send, so the WiFi logins you collect never raise your bill on their own.

Sending pauses until your credits reset on the 1st of the month, or until you upgrade, because overage is off by default on every plan. On a paid plan, an Owner or Billing Admin can turn overage on with a monthly budget cap, which can be zero. Extra credits are then charged per 1,000 at the published overage rates on your next bill, and never above the cap. The free plan has no card on file, so it is never billed for extra credits.

An email or a WhatsApp message Engage sends for you is one credit, and so is a survey invitation. A text is one credit per segment, about 160 characters or fewer with emoji. An email campaign to 2,000 guests uses 2,000 credits. An offer sent inside a message is covered by that message's credit, a standalone offer issued is one credit, and redemptions are free. Storing contacts never counts.

No. A campaign reserves the credits it needs when it launches, so a send that has started is never cut off part way. If your credits, and any overage budget you have set, cannot cover it, Engage tells you before it starts.

Yes. AI you use (drafting, the agent, images) spends credits on every plan. Background monitoring and insights are included on paid plans. On the free plan, background monitoring and insights spend credits too. It all comes from the same monthly credits as your sends, so there is one allowance to watch.

A text uses one credit per segment, about 160 characters or fewer with emoji, and a WhatsApp message uses one credit, like an email. Twilio also bills the message on your own Twilio account, at Twilio's price, and Purple adds no markup. Availability and carrier charges depend on your destination and Twilio account.

Between 8% and 10%, depending on the tier, paid once a year instead of monthly. The plan picker and the table of plans show the exact saving for each tier.

Yes, where it applies. Listed prices include VAT, so in the UK the figure you see includes VAT at 20%. Elsewhere the rate differs, and in some countries VAT does not apply. Extra credits are listed the same way.

No. The free plan is listed at 500 credits a month, with unlimited* contacts, and needs no card. You add a card when you move to a paid plan.

Count the emails and WhatsApp messages you send in a month, add one credit per text segment, and pick the plan that covers it. If you are not sure, start on the free plan and watch what you use.

One credit per segment. A segment is about 160 characters, or about 70 when the text contains an emoji or another special character, so a longer text uses more than one credit.

An offer sent inside a message is covered by that message's credit. An offer issued on its own is one credit, and redeeming an offer is free.

No. Ads are in pilot. Ad media is paid to Meta, or through your prepaid wallet if Purple manages the account, and Purple's standard 15% fee is shown as its own line before you approve.

Purple Engage emails you and shows an alert in the app at 50%, 75% and 90% of your allowance, and again at 100%. If you turn overage on, it also tells you at 75% and 100% of your budget.

No. Your allowance resets on the 1st of each month, and credits you did not use that month do not carry over. If you often finish a month with credits left, a smaller plan may suit you better.

Everything except new sending. You can still read, report and edit, and guests can still join through sign-up forms and WiFi. Imports and webhooks keep running, and unsubscribes, double opt-in and consent emails always go out.

Pounds, US dollars or euros. The plan picker shows pounds on the UK site and US dollars on the US site, and the table of plans can show all three.

We build the plan around your sending. Tell us your volumes and we will come back with a number.