Keep sending from Mailchimp
Send Engage guests and their consent to a Mailchimp audience, one audience per sync.
CRM and commerce
Mailchimp + Purple Engage
Keep audiences connected across your marketing.
What connects with Engage
Guests and consent flow out to one Mailchimp audience per sync, and Mailchimp unsubscribes always come back and win.
Explore customer data in EngagePut the connection to work
Two ways to use Mailchimp with your Engage marketing.
Keep preferences aligned
Mailchimp unsubscribes always come back to Engage and win, so nobody who left is mailed again.
From connection to campaign
Start with one useful workflow. Check the data and the consent it carries, then approve what your AI team prepares.
Connect your account
Use an account with permission to connect Mailchimp. Choose the venues or data sources you want to use.
Check the data and permissions
Review a sample record and confirm the relevant marketing permissions before adding people to campaigns.
Approve the first campaign
Let your AI team prepare the work and, by default, approve each action before it reaches a guest.
Questions
What connects between Mailchimp and Engage?
Guests and consent flow out to one Mailchimp audience per sync, and Mailchimp unsubscribes always come back and win.
Do I need Purple WiFi?
No. Engage works with customer data from your existing tools. WiFi is an optional source of guest and visit data.
Who controls the campaigns?
By default, you approve each action and campaign before it reaches a guest or spends money, and the AI can never launch or fund an ad. External assistants connected through MCP can read, draft and ask for approval, never send.
More connections to explore
All integrations
CRM and commerceHubSpot
Contacts and opt-outs flow into Engage. Guests flow out, with a subscribe written only where Engage holds the evidence.
Explore integration
CRM and commerceSalesforce
Leads, contacts, person accounts or a custom object sync both ways with email opt-outs, and campaign membership comes in as history.
Explore integration
CRM and commerceGoogle Sheets
Contacts sync both ways between one tab of a sheet and Engage.
Explore integration
Put this connection on one guest record
Bring your tools into one marketing platform and approve what your AI team stages.