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Meta Ads + Purple Engage

Turn consented guests into Facebook and Instagram audiences.

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What connects with Engage

Facebook and Instagram audiences of consented guests in Engage Ads, a pilot set up with the Purple team.

Explore customer data in Engage

Put the connection to work

Two ways to use Meta Ads with your Engage marketing.

Build a consented audience

Send only guests whose consent allows ads to Meta, as hashed (scrambled) emails and phone numbers.

Approve every campaign

A person approves the exact campaign, budget and fee before any spend. The AI can never launch or fund an ad.

From connection to campaign

Start with one useful workflow. Check the data and the consent it carries, then approve what your AI team prepares.

  1. Connect your account

    Use an account with permission to connect Meta Ads. Choose the venues or data sources you want to use.

  2. Check the data and permissions

    Review a sample record and confirm the relevant marketing permissions before adding people to campaigns.

  3. Approve the first campaign

    Let your AI team prepare the work and, by default, approve each action before it reaches a guest.

Questions

What connects between Meta Ads and Engage?

Facebook and Instagram audiences of consented guests in Engage Ads, a pilot set up with the Purple team.

Do I need Purple WiFi?

No. Engage works with customer data from your existing tools. WiFi is an optional source of guest and visit data.

Who controls the campaigns?

By default, you approve each action and campaign before it reaches a guest or spends money, and the AI can never launch or fund an ad. External assistants connected through MCP can read, draft and ask for approval, never send.

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Put this connection on one guest record

Bring your tools into one marketing platform and approve what your AI team stages.

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