Automation and data

Website forms + Purple Engage

Turn a website sign-up into a customer relationship.

What connects with Engage

Sign-ups from forms on your own website post straight into Engage.

Explore customer data in Engage

Put the connection to work

Two ways to use Website forms with your Engage marketing.

Welcome a new subscriber

Bring a consented website sign-up into Engage and prepare a welcome journey.

Grow an audience for your venues

Collect customer details on your website and use the recorded permissions when choosing campaigns.

From connection to campaign

Start with one useful workflow. Check the data and the consent it carries, then approve what your AI team prepares.

  1. Connect your account

    Choose the data source, destination and permissions for your connection. Your technical team can use the API, events or file workflow described above.

  2. Check the data and permissions

    Review a sample record and confirm the relevant marketing permissions before adding people to campaigns.

  3. Approve the first campaign

    Let your AI team prepare the work and, by default, approve each action before it reaches a guest.

Questions

What connects between Website forms and Engage?

Sign-ups from forms on your own website post straight into Engage.

Do I need Purple WiFi?

No. Engage works with customer data from your existing tools. WiFi is an optional source of guest and visit data.

Who controls the campaigns?

By default, you approve each action and campaign before it reaches a guest or spends money, and the AI can never launch or fund an ad. External assistants connected through MCP can read, draft and ask for approval, never send.

Put this connection on one guest record

Bring your tools into one marketing platform and approve what your AI team stages.