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Comparison

Purple Engage vs Airship

Airship and Purple Engage compared on tills, PMS, WiFi capture, offers, messaging, measurement and pricing. Every statement about Airship comes from its own website and links to its source.

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Airship or Purple Engage: which fits your venue?

Choose Airship if you run Zonal, OPERA or Guestline and want unlimited email sends at a published price per location. 457

Choose Purple Engage if you want WiFi sign-ins as contacts natively, offer codes checked or read back at the till, WhatsApp campaigns, and each campaign measured against a held-back group where a holdout is set.

How do Airship and Purple Engage compare, feature by feature?

Checked on airship.co.uk on 30 September 2026. The Airship column says only what its own pages state, each with a numbered source. Where its site does not mention something, the cell says “Not listed on their site”, which is not the same as “No”.

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Airship and Purple Engage, feature by feature, checked 30 September 2026
FeatureAirshipPurple Engage
Guest WiFi captureThrough WiFi partner integrations. Purple is one of the WiFi providers their integrations page lists. 5Every guest WiFi sign-in becomes a contact with a visit history, from Purple WiFi, Cisco Spaces, Cisco Meraki or Juniper Mist.Also runs without Purple WiFi: venues can be created in Engage.
Till integrationsEPOS integrations including Zonal, Tabology, Cinchio Solutions and Comtrex, at varying levels. 567Sales from Square, Lightspeed X-Series, Epos Now, Loyverse and Oracle Simphony.Toast and Lightspeed K-Series check offer codes at the till.
Offers redeemed at the tillA code shown to your server to enter into the till. 9Codes pushed into Lightspeed X-Series and Shopify, checked live at Toast and Lightspeed K-Series, and read back from Square, Epos Now, Loyverse and Oracle Simphony sales. A pilot the Purple team sets up with you.
Table bookingsThrough booking integrations, including Zonal Tables, ResDiary, SevenRooms and OpenTable. 5No native bookings.Booking data from ResDiary, and a completed booking can start a journey.
Hotel PMSOpera by Oracle, Guestline and Zonal Hotel Solutions. 5Mews and apaleo: stays land on the guest record, and a hotel checkout can start a journey.
Email marketingUnlimited email sends on every plan. 4A drag-and-drop builder on a brand kit, a send preview with exclusions by reason, A/B tests and journeys.
SMSSMS Marketing, listed at 3.5p. 4Through your own Twilio account, at Twilio's price with no Purple markup, and one credit a segment.
WhatsAppNot listed on their siteTemplate campaigns through your own Twilio account, at one credit a message. No marketing templates to US numbers, which Meta has paused.
Automated journeysJourneys: personalised emails and SMS sent to guests. 8Started by a WiFi visit, a purchase, a completed booking, a hotel checkout, a birthday and more, with split paths and held-back groups.
LoyaltyRewards, an add-on “booster”, with offers such as 2 for 1 and 10% off. 9No points or stamps loyalty.Rewards are single-use vouchers with caps, a cooldown and a budget.
Review managementThrough feedback integrations, including Reputation, ReviewPro and HGEM. 5A “leave a review” button on surveys, shown to every respondent.Review requests to every guest after a recorded visit, by email or text, with no score gating and nothing offered in return. A pilot the Purple team sets up with you.
Guest surveysAirship Feedback, an add-on booster. 1016 question types, with answers written to the guest profile and NPS tags.
Results against a held-back groupProof of Presence® visit reporting, and before-and-after tracking. A held-back group is not listed on their site. 1113The extra share of guests who came back, booked or bought against a held-back group, with a 95% range and takings for each group, where a holdout is set. “Not measured yet” when fewer than 50 are held back.
AI assistantAsk Airship, AI Email Builder and Airship Flight Assist AI. 412An AI team that raises ideas every night and stages work for a person to approve. By default, nothing is sent until a person approves it.
MCP serverNot listed on their siteA remote MCP server: a scoped key can read, draft and ask for approval. No scope can send.
Public APIAPIs for third-party development. 1A public REST API with 31 paths and 14 scopes, and signed webhooks.

How are Airship and Purple Engage priced?

Airship

Airship publishes its prices per location, per month, in GBP, with one-off onboarding fees on top. Every plan includes unlimited email sends, contacts and users, and SMS at 3.5p. 4

Airship Feedback is priced separately, per location per month, from £45 for one location down to £5 at 100+ locations. 10

Airship price per location, per month (GBP). Their page shows a monthly total for the number of locations you pick; these figures are that total divided by the number of locations. 4
LocationsEssentialsPlusExpert
1£150£300£400
2 to 5£120£220£300
6 to 15£90£165£240
16 to 30£75£125£195
31 to 50£55£90£140
51 to 100£45£75£95
101+Contact SalesContact SalesContact Sales

As shown on airship.co.uk on 30 September 2026. Prices change, so check their site before you decide.

Purple Engage

Purple Engage publishes its prices. You pay for credits, the monthly usage unit, and contacts are unlimited*. The free plan is listed at 500 credits a month with no card, and paid plans are listed from £12 to £948 a month. Each text segment or WhatsApp message uses one credit, and Twilio also bills it on your own account, with no Purple markup.

See Purple Engage pricing

When is Airship the better choice?

When one of these describes your venues, going by what Airship's own site says.

  • You run a Zonal estate and want a CRM that takes Zonal POS data directly. 7
  • You want unlimited email sends and contacts at a published price per location. 4
  • You want a long list of existing integrations, including OPERA and Guestline, with Proof of Presence® visit reporting. 2511

Where Airship is ahead

  • OPERA and Guestline PMS integrations. 5Purple Engage:Engage connects to Mews and apaleo for hotel stays; there is no ready-made Oracle OPERA connector.Other hotel data can arrive by CSV, SFTP or the signed webhook where the system can export it.
  • Zonal EPOS today. 7Purple Engage:Zonal Aztec is not a ready-made connector. Tell us what you run: offers redeem by staff PIN or the staff web app without a till connection.
  • Unlimited email sends on every plan. 4Purple Engage:Engage prices on credits, with unlimited* contacts.
  • A Rewards booster for loyalty. 9Purple Engage:Engage has offers and surveys.Engage has no loyalty programme.

When is Purple Engage the better choice?

When one of these describes your venues.

  • You want every guest WiFi sign-in to become a contact natively, from Purple WiFi, Cisco Spaces, Cisco Meraki or Juniper Mist.
  • You want offer codes handled by the till: pushed into Lightspeed X-Series and Shopify, checked live at Toast and Lightspeed K-Series, or read back from Square, Epos Now, Loyverse and Oracle Simphony sales.
  • You want WhatsApp campaigns, sent through your own Twilio account.
  • You want each campaign measured against a held-back group where a holdout is set, with a confidence range.
  • You want SMS and WhatsApp on your own Twilio account, with no Purple markup on Twilio's price.

How do you switch from Airship to Purple Engage?

Switching from Airship: what changes, step by step.

Moving from Airship

  • If your venues run Purple WiFi, Engage imports your historic Purple WiFi guests on setup.
  • If you depend on Zonal Aztec or Oracle OPERA, tell us: neither is a ready-made connector, and their data can arrive by CSV, SFTP or the signed webhook where the system can export it.
  1. Create your venues in Engage, or connect Purple WiFi, Cisco Spaces, Cisco Meraki or Juniper Mist.
  2. Import your contacts by CSV. Engage records which channels each contact's consent covers and who attested to it.
  3. Connect your till, booking system or PMS, so spend, bookings and stays land on the guest record. Visits come from a connected WiFi system.
  4. Set up your own sending domain for email, and your own Twilio account for SMS and WhatsApp.
  5. Rebuild your automations as journeys by hand. Campaigns your AI team stages hold back 5% of guests, so your first one can be measured against a held-back group.

Questions

Is Purple Engage an alternative to Airship?

For guest data, email, SMS, journeys, offers, surveys and measurement, yes. Engage reads sales from five tills, checks offer codes at Toast and Lightspeed K-Series, and takes hotel stays from Mews and apaleo. Compare the data flows and the integrations your venues need below. 57

Does Purple WiFi work with Airship?

Airship lists Purple among the WiFi providers on its integrations page. Purple Engage is a separate product: it takes guest WiFi sign-ins from Purple WiFi directly. 5

How is Purple Engage priced compared with Airship?

Airship publishes a price per location per month with unlimited email sends. Engage publishes plans measured in credits, with unlimited* contacts, and each text segment or WhatsApp message uses one credit, with Twilio billing it on your own account and no Purple markup. 4

Can I move from Airship to Purple Engage?

Yes. Import your contacts by CSV, and Engage records which channels each contact's consent covers. Then connect your WiFi, tills, bookings or PMS and rebuild your automations as journeys.

Where do these facts come from?

Every statement about Airship on this page comes from airship.co.uk, read on 30 September 2026. Each source below lists the words we relied on. Purple Engage facts come from our own product pages.

  1. Airship home pagehttps://airship.co.uk/The Hospitality CRMFully supported third party development on our APIs
  2. Why Airshiphttps://airship.co.uk/why-usWe only work with hospitality brands.80+
  3. Airship company pagehttps://airship.co.uk/more/companya CRM and email marketing platform, used solely by hospitality businesses.
  4. Airship pricinghttps://airship.co.uk/pricingUnlimited email sendsUnlimited Contact StorageSelect below your number of locationsOne-off onboarding fees applyUnlimited UsersSMS Marketing (3.5p)AI Email BuilderAirship Flight Assist AIContact Sales
  5. Airship integrationshttps://airship.co.uk/all-about-it/integrationsOpera by OraclePurpleEPOSTable BookingProperty Management SystemFeedback
  6. Airship FAQshttps://airship.co.uk/more/f-qsWe integrate with different EPOS providers on varying levels.
  7. Airship and Zonalhttps://airship.co.uk/zonalPOS data from Zonal flows directly into your Airship dashboard
  8. Airship journeyshttps://airship.co.uk/all-about-it/journeysPersonalised, contextual emails and SMS sent to your guests
  9. Airship Rewardshttps://airship.co.uk/airship-rewardsThey may just show a code for your server to input into the tillYes, Rewards is a ‘booster’ that you add onAll sorts!! Think 2 for 1, 10% off.
  10. Airship Feedbackhttps://airship.co.uk/airship-feedbackUnderstand what your guests truly think.
  11. Airship Proof of Presencehttps://airship.co.uk/all-about-it/proof-of-presencesee who actually came into your venues, how often they return
  12. Ask Airshiphttps://airship.co.uk/ask-airshipAsk Airship
  13. Airship AIhttps://airship.co.uk/airship-aiBy tracking guests before and after activation

Purple Engage sources

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All comparisons

Every comparison, and how the facts on these pages were checked.

See Purple Engage on your own venues

The free plan is listed at 500 credits a month, with unlimited* contacts and no card needed.

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