Start a flow from Engage
Pick an Engage event in the trigger to start a Power Automate flow.
Automation and data
Microsoft Power Automate + Purple Engage
Bring Engage into your business flows.
What connects with Engage
One trigger with an event picker starts flows, and flows can create or update guests, tag them, record events, set consent and enrol guests in journeys.
Explore customer data in EngagePut the connection to work
Two ways to use Microsoft Power Automate with your Engage marketing.
Keep marketing data connected
Use a flow to create or update guests, tag them, record events, set consent or enrol guests in a journey.
From connection to campaign
Start with one useful workflow. Check the data and the consent it carries, then approve what your AI team prepares.
Connect your account
Use an account with permission to connect Microsoft Power Automate. Choose the venues or data sources you want to use.
Check the data and permissions
Review a sample record and confirm the relevant marketing permissions before adding people to campaigns.
Approve the first campaign
Let your AI team prepare the work and, by default, approve each action before it reaches a guest.
Questions
What connects between Microsoft Power Automate and Engage?
One trigger with an event picker starts flows, and flows can create or update guests, tag them, record events, set consent and enrol guests in journeys.
Do I need Purple WiFi?
No. Engage works with customer data from your existing tools. WiFi is an optional source of guest and visit data.
Who controls the campaigns?
By default, you approve each action and campaign before it reaches a guest or spends money, and the AI can never launch or fund an ad. External assistants connected through MCP can read, draft and ask for approval, never send.
Put this connection on one guest record
Bring your tools into one marketing platform and approve what your AI team stages.