Bring events into Engage
Receive identify, track and deletion requests from a Segment destination.
CRM and commerce
Segment + Purple Engage
Connect customer events across your stack.
What connects with Engage
Identify, track and deletion requests flow into Engage, and visits, purchases and consent changes flow out to Segment.
Explore customer data in EngagePut the connection to work
Two ways to use Segment with your Engage marketing.
Share Engage activity
Send visits, purchases and consent changes from Engage to Segment and the tools connected to it.
From connection to campaign
Start with one useful workflow. Check the data and the consent it carries, then approve what your AI team prepares.
Connect your account
Use an account with permission to connect Segment. Choose the venues or data sources you want to use.
Check the data and permissions
Review a sample record and confirm the relevant marketing permissions before adding people to campaigns.
Approve the first campaign
Let your AI team prepare the work and, by default, approve each action before it reaches a guest.
Questions
What connects between Segment and Engage?
Identify, track and deletion requests flow into Engage, and visits, purchases and consent changes flow out to Segment.
Do I need Purple WiFi?
No. Engage works with customer data from your existing tools. WiFi is an optional source of guest and visit data.
Who controls the campaigns?
By default, you approve each action and campaign before it reaches a guest or spends money, and the AI can never launch or fund an ad. External assistants connected through MCP can read, draft and ask for approval, never send.
More connections to explore
All integrations
CRM and commerceHubSpot
Contacts and opt-outs flow into Engage. Guests flow out, with a subscribe written only where Engage holds the evidence.
Explore integration
CRM and commerceSalesforce
Leads, contacts, person accounts or a custom object sync both ways with email opt-outs, and campaign membership comes in as history.
Explore integration
CRM and commerceMailchimp
Guests and consent flow out to one Mailchimp audience per sync, and Mailchimp unsubscribes always come back and win.
Explore integration
Put this connection on one guest record
Bring your tools into one marketing platform and approve what your AI team stages.