Send a text campaign
Prepare your audience and message in Engage, then send through your own Twilio account.
CRM and commerce
Twilio + Purple Engage
Run SMS and WhatsApp from Engage.
What connects with Engage
Engage sends SMS and WhatsApp through your own Twilio account. Twilio bills you directly, with no Purple markup.
Explore customer data in EngagePut the connection to work
Two ways to use Twilio with your Engage marketing.
Add WhatsApp to your channels
Run WhatsApp template campaigns through your Twilio account, with Twilio billing you directly and no Purple markup.
From connection to campaign
Start with one useful workflow. Check the data and the consent it carries, then approve what your AI team prepares.
Connect your account
Use an account with permission to connect Twilio. Choose the venues or data sources you want to use.
Check the data and permissions
Review a sample record and confirm the relevant marketing permissions before adding people to campaigns.
Approve the first campaign
Let your AI team prepare the work and, by default, approve each action before it reaches a guest.
Questions
What connects between Twilio and Engage?
Engage sends SMS and WhatsApp through your own Twilio account. Twilio bills you directly, with no Purple markup.
Do I need Purple WiFi?
No. Engage works with customer data from your existing tools. WiFi is an optional source of guest and visit data.
Who controls the campaigns?
By default, you approve each action and campaign before it reaches a guest or spends money, and the AI can never launch or fund an ad. External assistants connected through MCP can read, draft and ask for approval, never send.
More connections to explore
All integrations
CRM and commerceHubSpot
Contacts and opt-outs flow into Engage. Guests flow out, with a subscribe written only where Engage holds the evidence.
Explore integration
CRM and commerceSalesforce
Leads, contacts, person accounts or a custom object sync both ways with email opt-outs, and campaign membership comes in as history.
Explore integration
CRM and commerceMailchimp
Guests and consent flow out to one Mailchimp audience per sync, and Mailchimp unsubscribes always come back and win.
Explore integration
Put this connection on one guest record
Bring your tools into one marketing platform and approve what your AI team stages.